•Economic Initiatives:

–identify economic implications of transition to digital
–provide assessments of capital requirements
–determine optimum timing for commencement and completion of transition
–create various economic models as industry options

•Marketing Initiatives:

–examine issues such as a "DTV Ready" sticker program (ATSC certified) for a Canadian equivalent
–develop a pamphlet to public that explains what DTV is
–develop a generic marketing strategy for an industry roll-out

Economic & Marketing Working Group Accomplishments in the Past Year:

• Assessed the need and then developed the Consumer/Retail information package
• Discussed a template of DTV transition costs
• Focus on business opportunities ( data, e-comm, multi-media ) by converting to digital.
• Developing an Industry Glossary document that manufacturers, retailers and advertisers will adhere to.